Nutraceuticals have become a familiar term for one of the fastest growing global market segments in oral dosage consumer health products. Formulators must know what the industry faces in potential and challenges, how various approaches to formulation work and regulatory implications around the globe. Dissecting the status quo of this growing industry is the first threshold to success.
While developers, R&D scientists, marketers and academic references prolifically use the terms “nutraceuticals”, “functional foods”, “functional beverages”, and the like, these terms are unrecognized by regulatory bodies and governance. This has created ambiguity and complexity that is becoming a growing conversation. At this juncture, however, understanding the basic approach to managing “nutraceuticals” by the major markets is the key to getting started.
In the USA, the terms “nutraceutical” and “functional foods/beverages” are not legally recognized regulatory categories. Instead, products marketed within these sectors are generally regulated according to their composition, dosage form and intended use, most commonly as “dietary supplements” or “conventional foods.”
Within the EU, the terms “nutraceutical” and “functional food” are not legally defined regulatory categories. Products marketed within these sectors are regulated according to their composition, intended use and claims, with products commonly falling under the following regulatory frameworks:
As it is easy to see, even in this introduction, the lack of singularity in language, form and substance surrounding the nutraceutical products industry is becoming a growing, and significant conversation. For the purposes of this article, as a nutraceutical industry reference and discussion, industry terms will be used, and regulatory terms will be used when referencing legal or compliance matters.
Also, of significant impact is the explosive growth that the worldwide production of these commodities is experiencing, with the potential for tremendous fiscal growth, further emphasizing that this conversation is an important one. The 2025 global nutraceuticals market size was estimated at USD 636.2 billion and is projected to reach USD 1,151.5 billion by 2033, growing at a CAGR of 7.7% (source). As formulators strategize how to leverage the robust market opportunity, there are many questions for developers to consider, designing product classification and dosage forms, targeting consumer preferences, health claims and regulations.
Most people, if asked what a nutraceutical is would answer “a dietary supplement.” And while dietary supplements share similarities, there are key differences between them, differing in purpose and composition. Learn more about the difference. This working guide will discuss the top categories of nutraceuticals (functional foods/beverages, dietary supplements and medical foods).
There are multiple classifications of nutraceuticals. This article will look through the lenses of the two most common classifications: Product Type and Chemical Nature.
A third classification, by Health Function, while not part of this discussion, is a framework useful for marketing to consumer-facing audiences and in developing label claim strategies. To apply the Health Function approach to a project, formulas are presented and positioned according to specific health conditions (i.e., cardiovascular health, bone and joint health) or health interests (i.e., sports performance nutrition, weight management).
The prevalent use of the Product Type classification underscores current labeling ambiguities across regions, while providing a practical response. Product Type classification appeals as a versatile framework with well-defined categories suited to many nutraceuticals. The quick reference table gives an at-a-glance resource.
|
Category/Product Type |
Definition |
Common Examples |
Regulatory Status (USA) |
|
Functional Foods |
Whole or modified foods with health benefits beyond basic nutrition |
Fortified cereals, probiotic yogurt, omega-3 enriched eggs, plant sterol margarines |
Regulated as conventional food (FDA) under the FD&C Act Structure/function claims allowed |
|
Dietary Supplements |
Concentrated nutrients or bioactives in non-food dosage forms |
Fish oil capsules, vitamin D tablets, CoQ10, magnesium, probiotics |
Regulated under DSHEA (21 CFR Part 111); structure/function claims only |
|
Medical Foods |
Formulated foods for disease management under physician supervision |
Amino acid-based medical formulas, metabolic disorder nutritional products |
Regulated separately under 21 CFR 101.9(j)(8); physician oversight required |
|
Functional Beverages |
Drinks enhanced with bioactive ingredients for health benefits |
Energy drinks with adaptogens, electrolyte beverages, prebiotic sodas, collagen water |
Regulated as conventional food or dietary supplement depending on labeling |
With those efficiencies in mind, let’s look at how the categories shown in the table work.
The Functional Foods category utilizes both whole and partial (or modified) foods. Functional foods may possess naturally occurring factors that deliver additional health benefits or use fortification and food engineering to further enrich a food, creating two development opportunities as either:
Traditional Functional Foods deliver naturally occurring benefits that exceed basic caloric nutrition in their unaltered state, without added components. Examples of traditional functional foods would be garlic, which naturally contains allicin, an immune-supporting compound or tomatoes, an abundant source of lycopene, an antioxidant that reduces oxidative stress among other benefits. There are many more traditional functional foods that present health benefits from naturally occurring elements.
Non-traditional Functional Foods are also referred to as “designer” or “fortified” foods. The Non-traditional label indicates that the added health benefits of the food were achieved through enhancement or modification of a traditional food to qualify it as a “functional” food.
Fortification can be achieved by adding substances such as fiber or vitamins to a food. It can also be achieved through biotechnology that boosts the concentration of the beneficial compounds. Examples of non-traditional functional foods are omega-3 enriched eggs, calcium-fortified orange juice or probiotic drinks.
When producing functional foods (or any other form of nutraceutical), it is important to understand regulatory requirements for health claims that may be made about the final product. Health claims are any form of language, labeling or messaging that links a nutraceutical product to preventing or mitigating a disease or health condition.
Since the USA does not legally recognize “functional foods” as a term, instead assigning them as Conventional Foods. Health claims on “Conventional Foods” packaging in USA are regulated by FDA, even though the DSHEA regulates the food itself. All packaging health claims for USA products must be:
Health claims on conventional foods from the EU which are considered by makers and consumers as nutraceuticals and functional foods (as with the USA, the EU does not legally recognize the terms functional food or nutraceuticals) health claims must follow these principles:
Dietary supplements are a diverse and commercially significant segment of the nutraceutical family. The breadth of options across dietary supplements continues to find novel forms and functions that appeal to formulators, manufacturers and end-users.
Vitamins and minerals need little discussion whether in laboratories, regulatory or consumer circles. From the formulation and innovation perspective, they are valued as stand-alone formulas or as additions to multi-function food and beverage products. From a claims and regulatory perspective, the proven and settled scientific support is also beneficial.
Formulators are also taking advantage of developments in the expansion of dosage form diversity. Partner industries continue to bring enhanced features to upgrade function and stability of gummies. Coating advancements, for example, take less time, and rejuvenate known product lines. Novel features are also emerging for tablets in enteric coatings and finishes.
The purpose of 21 CFR Part 111 is to establish Current Good Manufacturing Practice (cGMP) requirements for dietary supplement manufacturers, ensuring that products are consistently produced to meet established specifications for identity, purity, strength, composition and quality. Manufacturers must demonstrate the product:
Packaging and labelling is accurately representative of the product and complies with applicable regulatory requirements. The EU does not have a comparable GMP regulation that applies to its dietary supplement products. All products produced by the nutraceutical industry are regulated as food products in the EU.
In the USA, medical foods are a distinct regulatory category and are not classified as dietary supplements or conventional foods. Nutraceutical medical foods must specifically manage a diagnosed medical condition (i.e., Crohn’s Disease, IBD, diabetic neuropathy). The product must be consumed by mouth or feeding tube for the specific dietary management of a disease or condition for which distinctive nutritional requirements, based on recognized scientific principles, are established by medical evaluation.”
Additionally, medical food must be “under the supervision of a physician”. Medical food must be “specially formulated” for patients by condition or disease. Also, to be classified as a medical food, the formula must not have any “ordinary whole foods” (fruit/vegetable) of any kind in the formulation, and all component of medical food must be present on the GRAS database.
Within the medical foods category, under FDA Code of Federal Regulations, medical foods are exempt from labeling requirements for nutrient content and health claims. This is due to their specialized formulation and intended use for the dietary management of diseases or conditions under medical supervision.
What is required is that medical food labels must contain is a statement of identity, net quantity of contents, manufacturer identification (or packer/distributor) contact and location, allergen information and a complete list of ingredients in descending order of prominence.
One of the persistent challenges of producing viable functional beverages has been maintaining the functional benefits over time. With water as a base, it is difficult to maintain vitamin, probiotics, botanicals – most of the dietary supplement types—from breaking down. Technologies like microencapsulation are improving probiotic stability while advancements in emulsification reduce separation and improve bioavailability.
This framework is most relevant to formulators and R&D scientists as an overview to selecting excipients, delivery systems and considering stability strategies.
|
Chemical Class |
Key Examples |
Primary Health Benefits |
Formulation Considerations |
|
Polyphenols and Flavonoids |
Curcumin, resveratrol, quercetin, green tea catechins (EGCG) |
Antioxidant, anti-inflammatory, cardiovascular support |
Poor oral bioavailability; often requires solubility enhancement or nano formulation |
|
Carotenoids |
Beta-carotene, lycopene, lutein, astaxanthin |
Antioxidant, eye health, skin protection |
Fat-soluble; sensitive to oxidation; softgel or oil-based formats preferred |
|
Omega-3 and Omega-6 Fatty Acids |
EPA, DHA (fish oil), ALA (flaxseed), GLA (borage oil) |
Cardiovascular, brain health, anti-inflammatory |
Oxidation sensitivity; requires enteric or moisture barrier coating; fishy odor masking |
|
Probiotics |
Lactobacillus, Bifidobacterium, Saccharomyces boulardii |
Gut microbiome balance, immune function, digestive health |
Live organism viability; requires gastric protection via enteric coating; moisture and heat sensitivity |
|
Prebiotics and Dietary Fiber |
Inulin, FOS, GOS, psyllium husk, beta-glucan |
Gut health, blood sugar regulation, cholesterol management |
Hygroscopic; tablet compression challenges; taste and texture considerations |
|
Vitamins and Minerals |
Vitamin D, vitamin C, B-complex, calcium, magnesium, zinc, iron |
Wide range of essential physiological functions |
Interactions between minerals; moisture sensitivity; some require controlled release to reduce GI side effects |
|
Phytosterols and Phytostanols |
Beta-sitosterol, campesterol, stigmasterol |
Cholesterol reduction, cardiovascular health |
Fat-soluble; require lipid-based or emulsified delivery formats for optimal absorption |
|
Amino Acids and Bioactive Peptides |
L-glutamine, L-arginine, branched-chain amino acids (BCAAs), collagen peptides |
Muscle recovery, cardiovascular support, skin and joint health |
Stability in aqueous formulations; taste masking often required; some are prone to hygroscopicity |
|
Phytochemicals and Botanicals |
Garlic extract, echinacea, turmeric, ashwagandha, ginkgo biloba |
Immune support, adaptogenic effects, anti-inflammatory |
Variable potency of standardized extracts; taste and odor masking; moisture protection |
|
Enzymes |
Bromelain, papain, lactase, coenzyme Q10 (CoQ10) |
Digestive support, antioxidant, energy metabolism |
Activity loss under acidic gastric conditions; often requires enteric coating for delivery to small intestine |
Dosage form selection is one of the most consequential decisions in nutraceutical product development. It directly affects bioavailability, stability, consumer acceptance and manufacturing cost. This table is a quick reference of suitable selections for different combinations of a dietary supplement nutraceutical product. In addition to an overview of potential challenges, finding the right excipients and/or coatings can make all the difference in preventing common challenges from derailing or delaying production.
|
Dosage Form |
Best Suited For |
Key Advantages |
Formulation Challenges |
Colorcon Solution |
|
Tablet |
Vitamins, minerals, botanicals, fiber, phytosterols |
Scalable, precise dosing, amenable to film coating |
Hardness, friability, disintegration, taste masking |
Nutrafinish® film coatings; Nutracore® Label Friendly Filler, Nutracore® Label Friendly Lubricant, Starch 1500® |
|
Capsule (hard shell) |
Powdered botanicals, probiotics, enzymes, amino acids |
Clean label appeal; avoids compression High temperature stability, protects moisture-sensitive contents |
Fill weight limits; moisture ingress for probiotics |
Nutracore® Label Friendly Filler, Nutracore® Label Friendly Lubricant |
|
Softgel |
Oil-soluble actives: omega-3s, fat-soluble vitamins (D, E, K, A), carotenoids |
Excellent bioavailability for lipophilic actives; hermetically sealed |
Oxidation of oils; shell compatibility; limited for moisture-sensitive fills |
|
|
Enteric-coated tablet/capsule |
Probiotics, enzymes (bromelain, papain, CoQ10), omega-3s |
Gastric protection; targeted small intestine release; odor/taste masking |
Coat weight uniformity; pH transition performance |
Nutrateric® enteric coating system |
|
Powder/sachet |
Branch chain Amino Acids (BCAAs), collagen peptides, fiber, electrolytes |
High dose delivery; flexible flavor options; no compression needed |
Flowability, clumping, moisture uptake, taste |
Nutracore® Label Friendly Filler, Nutracore® Label Friendly Lubricant |
|
Gummy |
Vitamins, minerals, botanicals (lower dose) |
High consumer appeal, especially pediatric and millennial markets |
Dose uniformity, sugar content, stability of some actives at processing temps |
Clean label practices. A consumer-driven movement that emerged around 2000 in Europe that quickly expanded to the USA. Clean label is now a well-established practice in the nutraceutical/dietary supplement and nutrition industry. Answering the public demand for transparency, clean label brought corporate focus in ingredients disclosure, intentionally chosen excipients and coatings used in formulating stable nutraceutical products. See more about clean label.
Label-Friendly is a formulation strategy that originated with dietary supplement formulators and developers as a strategy to deliver clean label objectives while maintaining optimal product quality and performance. Formulators look for consumer-familiar or natural alternatives to synthetic ingredients where possible and seek to present an ingredient profile that is more familiar and acceptable to consumers. Label-friendly nomenclature has become a focus in colorants and coatings, whether standard or specialty coatings.
There has been no regulatory involvement to date regarding clean label and label-friendly practices in either the USA or the EU.
The “types” of nutraceuticals discussed in this article, Functional Foods, Functional Beverages, Dietary Supplements and Medical Foods cover most ingestible products in all forms. Infant Formula is a stand-alone category of nutraceutical due to its unique nature and the unique needs of its consumers—infants and toddlers.
A dietary supplement is a regulated food that fills nutritional gaps providing vitamins, minerals, etc. ingredients to supplement the diet. A nutraceutical is a food derived product with potential health benefits (i.e., disease prevention or bone health support.
Oral solid forms are tablets, powders, softgels, capsules, lozenges, gummies, liquids, chewables, dissolving films. Other dosage forms are liquids (i.e., drinks, mini “shots” of concentrated nutrients). Functional beverages, in many forms from drink cans to stick pack beverages and mini shots. Functional foods can be in any form of traditional grocery foodstuffs, bars, gummy confections, gels.
As a type of food science integrated with health and/or medicinal functions, classification of nutraceutical products plays a key role in establishing a precise profile of health benefits, disease prevention and nutritional support. Classifications include:
Product Type-based classification groups by ingredient sources, in two subclassifications: Traditional foods from natural, whole sources (i.e., green tea or flaxseeds) and Non-traditional Foods from processed or combined food ingredients fortified with additional substances or engineered for enhanced benefits (i.e., calcium, probiotics).
Chemical Nature classification goes by the molecular structure of bioactives and how they synthesize rather than the source. This classification confirms mechanisms of action and standardization profiles for regulatory and compliance, and formulation efficacy.
By Function/Health benefits classification is a marketing and consumer-facing approach that groups products based on health conditions or wellness goals (i.e., bone health, gut health, sustained energy).
All types of nutraceutical products, whether solid oral dose, functional foods, functional beverages or infant formula face a variety of formulation challenges, such as:
Bioavailability. The ability of the body to process active ingredients and receive the intended health benefit within the functional form
Production uniformity. Ensures that the final ingredient profile, in its intended functional form is scalable and can achieve consistent dosing batch after batch. This can be difficult for formulations with many active ingredients (i.e., multivitamin)
Moisture sensitivity. A particularly high risk for swallowable oral solid forms that can cause degradation or lead to contamination.
Homogeneity. Applying only to non-traditional, modified functional food nutraceuticals, there are key challenges to consider. Overall, the finished product must be homogenous, delivering the same dosage of the added ingredient(s) throughout the consumption of the entire serving.
Absorption traps. Certain vitamins and nutrients present poor absorption results. Single nutrients can become stuck within a functional food, isolating them from being absorbed.
Faulty Complexing and Incompatibility. Certain combinations of a functional ingredient with vitamins, fiber or other ingredients can interact negatively to prevent absorption in the body.