Brand Enhancement™ Service for Solid Pharmaceutical Dosage Forms

Colorcon's Brand Enhancement™ Service is a differentiated and unique tablet design service that establishes distinctive product identity, streamlines the solid dose development process, and enhances product lifecycle in a cost effective manner. With our proprietary tools and product technology, Colorcon^® can help you create a memorable brand for your solid pharmaceutical dosage form. 

The Process

Our team evaluates:

• competitive landscape
• consumer color preference
• regulatory compliance
• authentication technology options

The service can also provide photo images and tablet prototypes that are color-calibrated to the exact Colorcon film coating formulation that is right for your application. 

Therapeutic Category and Competitive Environment Search

Using our proprietary database of global branded Rx and OTC products, Colorcon conducts a therapeutic category search to analyze your competition. Our report allows you to quickly see what your competitor’s products look like and review your own corporate products for differentiation.

Consumer Color Preference

Research has proven that color can improve brand recognition by up to 80%. Through our exclusive global color insights database, we can provide you with color choices that will align with your target audience and brand attributes.

Regulatory Compliance

The Brand Enhancement Service for developing solid dosage products offers pharmaceutical marketers unique solutions.

As part of the process, we assess the maximum daily allowance and perform both qualitative and quantitative assessments of potential coating formulations to ensure regulatory acceptance in your target geographic area.