Create a brand - Film coatings will impart benefits such as color, gloss, and the ability to imprint a specific message, all important elements to instant product recognition. Product differentiation through a unique drug release mechanism can also be achieved through film coating.
Create exclusivity - Pigmented film coatings when combined with shape and product identifiers allow for trademark opportunities that extend beyond the scope of patents.
Create security - Counterfeiting risks can be minimized by generating unique tablet images made feasible with unique color and shape configurations.
