Colorcon will be represented by Deborah Taylor, Market Development Manager for the Brand Enhancement Team, presenting "Improving Product and Market Positioning through Distinctive Tablet Design for Generic Products". This will discuss the importance of design for differentiation and reducing medication errors, while improving product position and saving time and cost in development.

With many key blockbuster drugs coming off patent in the next few years, there’s never been a better time to understand the generics industry and market. Topics covered during this two-day conference will assist attendees in identifying the latest trends in generic markets, understand innovations in drug delivery and bioequivalence studies, discover successful outsourcing techniques, and learn more about the potential of the emerging Chinese and Indian generics markets.