At Colorcon, we understand your challenge to get to market faster, with safe, effective and easily identified products, while maintaining cost effectiveness and ease of team collaboration.
Today’s pharmaceutical industry is expected to deliver innovative medicines in crowded markets, with tightening timelines and budgets, plus increased government regulations and safety requirements. There is also increased pressure to establish early brand identity as well as to assess counterfeit risks and the potential for medication error. Through Colorcon’s development expertise and best-of-class technologies, we can help you find the right solutions to meet your unique pharmaceutical product design and marketing needs. With BEST®, the Brand Enhancement System for Tablets, our clients can safely and efficiently overcome development challenges in a dynamic and engaging way.
Get the BEST Results with Colorcon
When a pharmaceutical product enters the market, the branding elements of color, shape and logo design play an important role in maintaining brand recognition, brand loyalty and market share. Branding elements also make it more cost prohibitive for others to enter the market and more difficult for counterfeiters to copy.
BEST – the Brand Enhancement System for Tablets, a strategic business unit of Colorcon – is a unique pharmaceutical product design and marketing service comprised of over 45 years of pharmaceutical marketing and technical expertise.
Combining tableting expertise and powerful technologies, BEST provides expert consultation, tablet design and manufacturing services that help you enhance and protect your next product. Using the BEST services will help you:
- Enhance marketing, and extend product lifecycle in a quick and cost effective manner.
- Design a solid dose form that is easily recognizable, memorable and distinctive, building brand equity while incorporating brand authentication. See our Tablet Design Tool for a demonstration.
- Reduce the potential ability of pharmaceutical counterfeiters to compromise your product. Go to our Brand Security page for more information.
- Incorporate design features that provide patient centric benefits, such as increased swallowability.
- Help pharmacists, patients, and caregivers correctly identify tablets, reducing medication error.
All from the world leader in tablet development – Colorcon.
Contact Colorcon, and put all the BEST advantages to work for you to create a solid pharmaceutical dosage form that is unique, potentially trademarkable and easily identifiable.
